A man wearing lip oil and eyeliner.

You Between The Lines

At Poem, beauty is a story only you can write. Our products are crafted to highlight the pauses, the whispers, and the bold declarations that make you unforgettable. Each shade, each texture, is designed to slip seamlessly into your rhythm—never masking, only revealing. Because between the lines, it’s always you.

Explore Poem

Instant Aura Boost

Infuse your look with undeniable, modern allure. Poem makeup subtly projects your unique vibe, leaving a presence that is inimitable and unforgettable. Your aura will speak volumes before you say a word.

Clean Ingredients

Poem's clean, skincare-infused makeup is formulated to the strictest clean beauty standards. Free from harmful ingredients, Poem products never contain added fragrances, parabens, phytalates, endocrine disruptors, allergens, or neurotoxins.

Where beauty takes shape.

Come inside the studio—where every look becomes a line in our collective story.

Poem’s launch campaign was born in West Hollywood, CA—a place where creativity feels electric in the air. It couldn’t have come from anywhere else. The neighborhood’s effortless self-expression shaped every frame. The campaign carries Poem’s signature expressive style: beauty that feels like something felt, not performed.

It’s West Hollywood spirit, translated into makeup.